Sketches of the Final Virtual Design

In the sketching stage I designed six different face accessories. The final effect I wanted to present is that stakeholders can change the text section by writing down the words they feel best represent them. I finally chose the last draft as the final design. I will add a translucent effect to the gaps so that stakeholders can type into these crossed square gaps when they post on social media.

Final Design

Intervention Four Planning

This intervention will be a long term and I plan to contact more charities to seek opportunities for collaboration.

Aims: Continue to expand the reach of the project and raise awareness of the impact of the male gaze on self-objectification in the age of social media for more women

Creative Theme:Creating virtual jewellery that quickly and clearly helps women to express their individuality, talent, abilities and more on social media. On the one hand, it allows women to be more confident in showing their characteristics on social media, and on the other hand, it brings the public to focus more on women’s individuality rather than their bodies. I hope to reduce the impact of the male gaze on the self-objectification of women in this way.

Software:C4D, Nomad, Procreate, Reality Composer, SparkAR

Steps:

  1. Sketch and decide on the final version as soon as possible.
  2. Use C4D and Nomad for modelling, the model needs to fit the face as closely as possible.
  3. Render in C4D or colour in Procreate to test the final rendering.
  4. Test the AR effect and final modifications of the face with Reality Composer.
  5. Use SparkAR to add the 3D model effect to the instagram filter then launch an online campaign (This virtual jewellery will act as the symbol for the online campaign). This campaign will be long-term and anyone can find this virtual jewellery in the instagram filter.