The first intervention I planned was an online campaign. The campaign will be launched on social media, asking women who have been subjected to the male gaze online to describe their feelings in drawings. I will be using their paintings to create digital wearable accessories and the design will be given back to the corresponding respondent. I will also invite them as models for the shoot. Some details of the plan and forethought I have written below:
1.I wanted butterflies as the main design element, inspired by the butterfly effect. The visual product of each male gaze on the Internet is every little change, but eventually evolves into a chain reaction that can drive the system in a long and huge way. I have listed a few reference diagrams below.
2. Contact relevant cyberbullying and women’s protection organisations to collaborate. The virtual accessories will also be sold on NFT and I hope to work with these organisations to promote them, with all proceeds going back to the organisations.
3. If the production is in reality, is it possible to find opportunities to help women in terms of materials or craft.
The aim of this intervention is to bring together women who have been impacted by the male gaze to see if a community for women can be built. By presenting women’s experiences of the male gaze in an artistic way, it calls for more attention and awareness of the effects of the male gaze on women.
